Earnest & Humble Coffee

Project Goal: To partially re-brand a local, single-source, sun-dried coffee company, and create packaging based on its African roots and production practices.

Made With

Illustrator

Photoshop

Team Contributions

The designs for the initial concept were worked on collaboratively by a team of four designers. Here’s the breakdown of responsibilities:

Concept: Juana Olmedo

Pattern design: Samantha Ray, Anisa Munoz

Typography: Samantha Ray, Laurie MacQueen

Copywriting: Laurie MacQueen

Initial bag design: Samantha Ray

Initial K-cup design: Laurie MacQueen

Visual refinement: Laurie MacQueen

With two patterns that had slightly different color palettes for the different coffee roasts, we created packaging. These used sun-gold and coffee-brown to accentuate the sun-dried aspect of the brand’s coffee making process.

Laurie MacQueen

Earnest & Humble Coffee

Made With

Team Contributions

With two patterns that had slightly different color palettes for the different coffee roasts, we created packaging. These used sun-gold and coffee-brown to accentuate the sun-dried aspect of the brand’s coffee making process.

We also applied the pattern to the brand’s ampersand, and hid it on the packaging.

Caffeinated!